The Johannesburg Chamber of Commerce and Industry (JCCI), in partnership with Standard Bank, successfully hosted its 2024 Annual Conference under the theme “Growing SA Business: EU Trade & Investment Opportunities.” This event brought together leaders from government, business, and finance to discuss the strengthening trade and investment ties between South Africa and the European Union (EU), with a focus on driving economic growth, job creation, and sustainable development in South Africa.
Opening the conference, JCCI President and renowned entrepreneur Connie Mashaba encouraged South African businesses to navigate the country’s evolving socio-economic landscape with resilience and optimism. “This year’s political shifts may have created uncertainty, yet they also present a chance to realign our businesses with today’s economic environment. Now is the moment for large and small enterprises in South Africa to empower themselves for growth,” Mashaba stated. “Focusing on a forward-looking, positive mindset is crucial to building a resilient economy.”
Duncan Bonnett, JCCI Deputy President and Director of Africa House South Africa, highlighted the critical economic value of a strong South Africa-EU partnership. “In an increasingly multipolar world, South Africa’s partnership with the EU offers a stable foundation for growth. With our exports to the EU reaching R385 billion—62% of which are manufactured goods—South Africa is advancing toward value-added exports that support local industries and create jobs,” he said. Bonnett noted that this diversified trade strategy is the backbone for sustainable economic progress.
Reflecting on the future of EU-South Africa trade, EU Ambassador Sandra Kramer emphasised the EU’s commitment to fostering sustainable development and investment in South Africa through initiatives such as the Global Gateway investment strategy and the EU-SADC Economic Partnership Agreement. “The EU is not only South Africa’s largest trading partner but also a steadfast investor in its future,” Kramer affirmed. “Our €54 billion investment targets areas like green energy, healthcare, and education, which are pivotal for sustainable growth. With South Africa taking the G20 Presidency soon, the world is watching its progress, and we are here to support the country’s vision for growth.”
The conference also highlighted the Department of Trade, Industry, and Competition’s efforts to enhance South African export potential in European markets. Chief Director of Export Promotion and Marketing, Zanele Sanni, elaborated on the department’s approach: “We are committed to maintaining South Africa’s presence in key EU markets while introducing new products that cater to local European preferences. By adapting our offerings, forming strategic partnerships, and expanding promotional efforts, we aim to broaden the reach of South African businesses across Europe.”
Representing Standard Bank, Mr. Bumebethu Mapukata, Manager Transactor in Corporate and Investment Banking, discussed the financial tools available for South African businesses exploring new EU trade opportunities. “Access to tailored financial solutions is vital for local companies aiming to enter the EU market and compete globally,” Mapukata shared. “At Standard Bank, we are dedicated to providing our clients with the resources they need to grow and prosper in international markets.”
The JCCI Annual Conference underscored the EU’s indispensable role in South Africa’s economic landscape and affirmed a shared vision for inclusive growth, job creation, and sustainable progress.
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About the Johannesburg Chamber of Commerce and Industry
Established in 1890, the Johannesburg Chamber of Commerce and Industry acts as an impartial third party linking established businesses, the emerging sector, and government at all levels. It promotes and protects business interests in Johannesburg, providing a platform for members to expand their market linkages with access to 14,000 Chambers globally. The JCCI is part of the International Chambers of Commerce based in Paris.